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Create a "cool" promotional towel that will give your brand immediate recognition! It's made of polyester. Just add water, and within 20 seconds it will activate, and you'll feel the temperature of the surrounding air drop dramatically by an average of 20 degrees Fahrenheit. Its service life is longer than other similar towel 1-2 hours. Customize each towel with full color printed in two locations or covered in one complete bleed to create a standout product. Whether you're at the gym, at a charity match, or giving away as a gift, you'll increase the chances that your brand will be seen!